Social media is one of the most powerful tools you have to reach your fundraising goal—but it only works if you use it consistently and with purpose. Start by sharing your unique fundraising link on your platforms like Instagram, TikTok, Facebook, LinkedIn, and X. For Instagram and TikTok, the best approach is to add the link to your bio and direct people there in your posts. You can also post the link to your fundraising page on Instagram stories. Don’t just post once: successful fundraisers share regular updates throughout their journey. These could include your training progress, how close you are to your fundraising goal, or a countdown to race day. Add a clear call to action, and a heartfelt ask, with a fundraising link to make it easy and quick to donate.
Images and videos significantly boost engagement, so include a photo whenever you can. A workout, fundraising milestone graphic, or a simple selfie with an update can all make your posts more engaging. Don’t be afraid to tell your personal story and why you are racing, why your chosen cause matters, and what impact donations will have. People give to people, not just causes. You can also share short fundraising challenges like “I’ll do 10 burpees for every €10 donated this week” these create urgency and give supporters a reason to act now. Finally, a simple but effective tip: add your fundraising link to your email signature so every message you send becomes a reminder.
You can also share a QR code that links straight to your page — useful for printed flyers, posters, or anyone scanning from your phone. For how to find, download and share it, see How do I get and share a QR code for my fundraising page?
When you share your page link, platforms like Facebook and WhatsApp will usually generate a preview automatically. The preview shows your name and your profile photo (not your bio or story) — so adding a good profile photo also makes every shared link look better.
The key is consistency. Social media works best when you keep showing up, stay authentic, and invite people into your journey.
See our full list of fundraising tips and tools at https://www.raceforimpact.com/resources.