You should set a goal that is achievable and realistic so that your campaign builds momentum and gets off to a strong start. You can start with your minimum fundraising commitment which is preloaded at the activation page shared with you in your welcome email. But you don't have to stop there!
Think about the size of your network, how much time you can commit, and whether your employer or community might offer matched donations. A good goal should feel achievable but motivating. Many Impact Racers raise well beyond their initial target by setting the pace early and building momentum. And remember: your goal isn’t a ceiling. You can update it anytime, by following the advice here.